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Five ways to get customers to your web site
Simple tips to help you take your web site to the next level
Tuesday 15th of June 2010
1. Free business listings
There are many places where you can post links and information about your website for free, such as Yellow Pages, True Local, Service Quotes, Free Advertising. Make sure that you provide current and correct information including your hours of operation. It's worth spending some time and generating as many relevant links to your site as possible.
2. Social Media
Online social media sites are now one of the most effective online marketing channels. Not only are millions of people worldwide using these sites daily, but becuase they provide useful information about themselves (eg. by joining groups), you can advertise more accurately to your demographic. Google regards facebook very highly, so any links to your site will be a huge bonus for your page rank score.
Some sites you can use are: facebook, twitter, youtube, linkedin, flickr.
3. Visit online groups
There are online groups (eg Yahoo Groups, Google Groups) where you can introduce yourself to others. Find relevant topics and provide advice and support to other members. This will build a poweful reputation which can turn into future sales.
4. Optimise your site
It's vital that your site is optimised to allow search engines like Google to index your site and will result in getting FREE traffic to your site. There are countless tricks and rules to follow but some of the most important ones are:
- Include a relevant html title and description in the <head> section of your page. Be sure to include as many keywords in as few words as possible and include your business name.
- Avoid using flash
- Provide alt text to each image
- Use relevant and descriptive URLs
5. Pay Per Click advertising
This method isn't free, but it's the easiest way to guarantee you get good links to your site where you need them and help you get new customers. Remember that for every hundred people that view your ad, you may only have one person that actually clicks through. The more popular networks are Google Adwords, Facebook, Yahoo Search, Marketing.
About the author
| Name: | Tim Wills |
|---|---|
| Web site: | www.net-it.com.au |
Net-IT Web Consulting Specialising in the design and development of web sites and web based applications. Contact us for a free quote. We also offer our own unique, simple web site building software. Visit our site for more details or for our port folio. | |